ACT Builders

Web Design / Web Development / Digital Marketing

they create awesome stuff

ACT Builders provides high-end, custom construction and remodeling services for home owners in the pacific northwest. TheACT team was struggling to boost traffic to the company site. The traffic they did have was not engaging because of the dense and information heavy site.

We talked a lot about the idea of leveraging the A.C.T. Builders website as a show room for their beautiful construction projects.

They had a single page design that housed a lot of projects they had worked on, but there was a lot of content—most of it being hard to sift through to find relevant projects. Despite Aaron and his crew doing beautiful work, their photography was also not representing the true quality and craftsmanship of what they were creating.

We were tasked with addressing pain points, tearing down the old site and crafting a modern, easy to use website designed that properly showcased the work of this up and coming premium home builder.

During our initial discussions with ACT we talked a lot about the idea of leveraging the website as a show room for the quality of their work. It wasn’t feasible for Aaron to drive potential clients to a series of houses they had worked on, but we could capture that in a digital space using a wide open layout and beautiful photography.

Wide Open Spaces…at Every Size

Our goal in creating this webspace was to utilize high-quality, beautiful photography that would showcase the craftsmanship of ACT’s home building and remodeling services. We teamed up with a local photographer to have a series of properties shot for the project section of the website. The resulting photos provided a much needed visual backdrop that perfectly framed these award winning transformations.

ACT website homepage
The desktop version of the ACT site uses large project photos providing prospective clients with a close up look at the builder’s work.
ACT website on mobile device
When scaled down the site utilizes beautiful photography to give users a preview of ACT’s past projects.

Focus First

The pages of the ACT site were designed to provide wide open spaces and lots of room for imagery of their projects. Like a traditional showroom, we wanted prospective clients to be able to get up and close (as much as possible) to the work so they could see the intricate details that ACT takes so much time crafting.

ACT Home Page
The homepage was designed to bring prospective clients right into the work. Most of the homepage real estate was set aside for large, sweeping views of ACT’s work.
ACT Project Page
The Project page was designed to share a lot of pictures without feeling cramped. The cycle feature allows prospective clients to focus on one large, detailed project image at a time.

Our Office

W. 9th Street
Vancouver, WA 98660
+1 (360) 718 7878

be wonderful.

About shop

shop is a working, self-publishing design studio based in Vancouver, WA. We collaborate with clients, developing projects for the web, big screens, small screens, and the real world. As such, our clients are both internal and external giving us a unique point of view. We use that point of view to help deliver meaningful solutions to everyone we work with.